As an ad design platform, Creatopy has developed intuitive features to help customers simplify the ad making process and achieve top-notch control over their workflows. Powered by artificial intelligence and machine learning capabilities, the Creatopy platform allows customers to generate a vast amount of content for online advertising. Creatopy’s powerful collaboration tools help organizations include internal design teams and external partners in the advertising process from start to finish. “Our tools are very easy to use. We bring several designers, key stakeholders, and decision-makers to work on the same canvas,” comments Ciordas.
Moreover, with Creatopy’s brand asset management tool, design teams can upload all their brand assets on the platform and make their creative process more efficient by having all their brand elements organized in one place. Creatopy helps organizations adhere to their brand guidelines throughout the entire ad production process. Leveraging the Creatopy platform, agencies can create ads for multiple clients and manage them all efficiently.
What’s more, Creatopy drastically reduces the approval chain process, allowing design teams to share ad designs and campaigns with other teams and stakeholders and receive feedback from them in real-time. Once the ad designs are approved, designers can automate the design process and bypass the ad production bottleneck with efficient and intuitive tools. By eliminating mundane, repetitive tasks, Creatopy allows creative teams to generate volumes of ad variations in just a few seconds. With Creatopy’s ad serving tool, they can place and run the ads on various advertising technology platforms such as a demand-side platform (DSP) and supply-side platform (SSP) in a few minutes. Designers can also use the tool to edit the banners whenever required and publish the new banner in seconds without having to conduct A/B testing without having to put the campaign on hold. “From receiving all the approvals for the creatives to serving ads, we enable businesses to create ads in minutes as opposed to conventional methods which take days,” remarks Ciordas.
With a customer-centric approach at its core, Creatopy is keenly focused on enhancing the user experience. Creatopy’s customers can create an account on the platform after signing up and start using its collaboration tool immediately without any hassle. The company closely analyzes customer workflows and challenges and helps solve them, thereby allowing them to focus on core business goals and realize higher profits. What makes Creatopy unique is that it provides an unprecedented level of automation marked by incredible speed.
In the upcoming years, Creatopy will be adding new and advanced features to its platform. The company aims to improve its collaboration feature to better serve the unique and evolving needs of customers. “We mix feelings with mathematics so that ultimately our AI can help businesses in all the aspects of online advertising,” notes Ciordas.